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On GEO, AI visibility and getting mentioned.

Practical articles on Generative Engine Optimization: how AI models choose who to mention, how to track it and what to do about it.

MeasurementJuly 15, 2026 · 7 min

Sentiment in AI answers: when ChatGPT says “but”

Getting mentioned is step one. How you're mentioned decides whether the customer clicks through. Where AI models get their caveats, how to measure them and how to fix them at the source.

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PracticalJune 3, 2026 · 8 min

Local businesses and AI: become the “contractor near me” ChatGPT recommends

For local service businesses, AI is an opportunity: competition per region is manageable and the levers are concrete. What AI models do with “near me,” and how to become the business they mention most.

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MeasurementMay 13, 2026 · 9 min

Measuring AI visibility: from share of voice to GeoReady score

Which numbers actually tell you where you stand in AI answers? Visibility, share of voice, position, sentiment and citation share explained—and how to combine them into one score everyone understands.

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StrategyApril 22, 2026 · 8 min

Google AI Overviews and AI Mode: what changes for your website?

Google now puts its own AI above and beside the search results. How AI Overviews and AI Mode work, what they do to clicks, and how to get into Google's AI answer.

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TechnicalApril 8, 2026 · 6 min

robots.txt and AI crawlers: are you blocking ChatGPT by accident?

Many websites block AI crawlers without knowing it, through an old rule, a plugin or a CDN setting. How to check, what the crawlers are called and what the trade-off is.

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TechnicalMarch 25, 2026 · 8 min

Sources and citations: why AI writes what others write about you

AI models build their answers on a small number of sources they trust. Which ones matter in your market, how to find them and why one mention there is worth more than ten blog posts.

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PracticalMarch 11, 2026 · 10 min

Get mentioned in ChatGPT, Perplexity and Gemini in 7 steps

A concrete step-by-step plan for businesses that want to be named more often in AI answers: from baseline to source strategy, in the order that usually pays off fastest.

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StrategyFebruary 25, 2026 · 7 min

GEO vs. SEO: what stays the same and what changes

Should you throw out your SEO playbook? No. But four things work fundamentally differently in AI answers than in Google. A practical comparison for marketers and business owners.

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TechnicalFebruary 11, 2026 · 9 min

How does ChatGPT choose which businesses to recommend?

A look under the hood: how ChatGPT turns a question about businesses into search queries, which pages it reads, how it recognizes businesses and why the same answer comes out a little different every time.

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StrategyJanuary 28, 2026 · 7 min

Why AI visibility matters more than your Google ranking in 2026

Customers increasingly ask an AI for advice instead of googling. What the numbers say, what that does to your website traffic and why "position 3 on Google" is becoming a less reliable yardstick.

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BasicsJanuary 14, 2026 · 8 min

What is GEO? Generative engine optimization explained for small businesses

GEO is the discipline that gets AI models like ChatGPT, Gemini and Perplexity to name your business when someone asks for advice. What it is, how it differs from SEO and why it matters even for a ten-person business.

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Reading is the start. Tracking is the next step.

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Blog · GEO, AI visibility and getting mentioned · GeoReady