StrategyApril 22, 2026 · 8 min
Google AI Overviews and AI Mode: what changes for your website?
Google now puts its own AI above and beside the search results. How AI Overviews and AI Mode work, what they do to clicks, and how to get into Google's AI answer.
Read the articleStrategyFebruary 25, 2026 · 7 min
GEO vs. SEO: what stays the same and what changes
Should you throw out your SEO playbook? No. But four things work fundamentally differently in AI answers than in Google. A practical comparison for marketers and business owners.
Read the articleStrategyJanuary 28, 2026 · 7 min
Why AI visibility matters more than your Google ranking in 2026
Customers increasingly ask an AI for advice instead of googling. What the numbers say, what that does to your website traffic and why "position 3 on Google" is becoming a less reliable yardstick.
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