Customers don't google anymore. They ask AI.
Generative Engine Optimization (GEO) means making sure AI assistants mention your business when someone asks for advice. It's what SEO was for Google, but with different rules. Start now and you build a lead that's hard to close.
One answer. Two or three names. Are you one of them?
Perplexity · Sep 29 · run 2US · EnglishIt depends on your home and budget. These installers are often well reviewed in 2026:
Not what you say. What others say about you.
When asked a question, an AI model searches the web, reads the most trusted pages and summarizes what they say. Three things decide whether your name makes it into that answer:
- Sources. Are you listed on the comparison sites, directories and media AI cites in your market?
- Direct answers. Does your site answer the exact question the customer asks, with numbers and terms?
- Consistency. One name, one description, the same everywhere. Then AI is sure you're the answer.
The head start is still there. In a year, it won't be.
In most markets, almost nobody is deliberately working on AI visibility yet. The businesses that track today and claim the sources will be the names AI mentions by default. Undoing that is harder than building it.
GEO in plain English.
Is GEO the same as SEO?+
No. SEO is about your position in search results. GEO is about getting mentioned in AI answers. Good SEO helps (a fast site, clear structure), but AI chooses on different signals: mentions on sources it trusts, direct answers and consistency.
How long until I get mentioned?+
Technical actions often work within one to two weeks. A new listing on a comparison site or directory usually shows up within two to six weeks. Your own pages need four to eight weeks. That's why we measure the effect of every action after thirty days.
Which AI models count?+
GeoReady tracks ChatGPT, Perplexity, Gemini and Claude through their APIs, with web search on. You choose which models you track.
Is this for small businesses too?+
Especially. AI often mentions local and specialist businesses by name, as long as they're on the right sources. With 50 prompts, you know where you stand within a week.
What if AI says something wrong about me?+
You'll see it in the chats, with the source sentence and the source. An action helps you correct the source and publish the right answer yourself; then we track whether AI picks it up.