Why AI visibility matters. With the evidence.
How customers use AI to choose, what that does to clicks and traffic, how AI models pick their sources and why you need to track it over time. With research figures and a source for every number.
AI search behavior statistics: how customers find businesses now
AI assistants have quickly become a normal place to look things up, from a recipe to a contractor. Here's what the available data says about how often that happens, and what it means for a business that wants to be found.
800M weekly ChatGPT users (Oct 2025)Zero-click AI answers: what AI summaries do to your traffic
More and more often, the answer sits at the top of the page or in the chat window. That saves searchers time and costs websites clicks. Here's what the data says about how much traffic is shifting, and what a mention in the answer is worth.
8% vs 15% of visits with a click on a result, with vs. without an AI summaryHow AI models choose sources: what research says about citations
An AI answer is only as good as the sources behind it. Which pages get cited, how closely does that match Google's rankings, and what can a business do to get used as a source more often?
Up to 40% more visibility in AI answers from GEO methods (experiment)Why you should track AI visibility over time, not once
Ask ChatGPT twice for a list of recommended businesses and you'll probably get two different lists. What does that mean for how you track AI visibility, and how do you know whether an improvement actually worked?
< 1% chance of getting the same list when repeating the same prompt